Privacy Policy

Last Updated: October 2025

1. Introduction

Trace White Communications Inc. (“Trace White Communications,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with us — including through our website, digital communications, marketing campaigns, and client services.

If you have any questions about this Privacy Policy or your personal data, please contact our Privacy Officer at:
📧 liam@tracewhiteinc.com

2. Information We Collect

We may collect personal and non-personal information in the following categories:

a) Personal Information Provided by You

Name, email address, and contact details
Business name, role/title, and industry
Payment or billing information (if applicable)
Any content or files you voluntarily share (e.g., through forms, surveys, or email)

b) Automatically Collected Information

When you visit our website or digital properties, we may automatically collect:

Device and browser type, operating system, and IP address
Pages viewed, time spent on site, and referring URLs
Cookies, pixels, and analytics identifiers

c) Information from Third Parties

We may receive information from marketing partners, advertising platforms, or social networks in accordance with their own privacy policies.

3. How We Use Your Information

We use your data to:

Provide, operate, and maintain our services
Communicate with you about updates, offers, or support
Personalize your experience and content
Process payments or invoices
Improve website performance and marketing strategies
Comply with legal obligations and protect against fraud

We do not sell personal data.

4. Legal Bases for Processing (for GDPR Regions)

If you are in the European Economic Area (EEA), our lawful bases for processing include:

Consent: When you opt in to communications or cookies
Contract: When processing is necessary to deliver our services
Legal Obligation: When required by law or regulation
Legitimate Interest: For improving business operations and communications

5. Cookies & Tracking Technologies

We use cookies and similar technologies for analytics, personalization, and marketing purposes. You can adjust cookie preferences in your browser or through our cookie settings banner.

6. Data Sharing & Disclosure

We may share information with trusted third-party providers who perform services on our behalf, such as:

Website hosting and analytics (e.g., Google Analytics)
Payment processors
Email marketing and CRM tools
Advertising and remarketing partners

These third parties are bound by confidentiality and data protection agreements.

We may also disclose information when required by law or to protect our rights, users, or systems.

7. Data Retention

We retain personal information only as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, and resolve disputes.

8. International Transfers

Your data may be transferred and processed in countries other than your own, where privacy laws may differ. We use appropriate safeguards (such as Standard Contractual Clauses) to protect your information.

9. Your Privacy Rights

Depending on your location, you may have the right to:

Access, correct, or delete your data
Withdraw consent at any time
Request data portability
Object to processing

To exercise any of these rights, contact us at liam@tracewhiteinc.com.

10. Data Security

We implement appropriate technical and organizational measures to secure your data against unauthorized access, alteration, disclosure, or destruction.

11. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices or content. We encourage you to review their privacy policies before sharing information.

12. Children’s Privacy

Our services are not directed toward individuals under 18. We do not knowingly collect personal data from minors.

13. Updates to This Policy

We may update this Privacy Policy periodically. The “Last Updated” date reflects the latest revision. Continued use of our website or services after updates constitutes acceptance of the new terms.

14. Contact Information

For privacy questions, requests, or concerns, contact:

Privacy Officer
Trace White Communications Inc.
📧 liam@tracewhiteinc.com
🌐 https://tracewhiteinc.com