Privacy Policy

Last updated: October 2025

1. Overview

Trace White Communications Inc. (“Trace White Communications,” “we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect your information when you visit our website, interact with our marketing materials, or engage our services.

If you have any questions about how we handle your data, please contact:
📧 liam@tracewhiteinc.com

2. Information We Collect

We collect information in several ways to deliver our services effectively and responsibly:

A. Information You Provide to Us

Name, email address, phone number, and company name
Payment and billing details (if applicable)
Any content you submit through forms, emails, or requests for information

B. Information Collected Automatically

When you visit our website, we may automatically collect:

IP address, browser type, and device information
Pages visited and time spent on site
Cookies and tracking pixels for analytics and marketing

C. Information from Third Parties

We may receive information from social media, analytics partners, or business affiliates to enhance our services and communications.

3. How We Use Your Information

We use your personal information to:

Provide, operate, and improve our services
Respond to inquiries and communicate with clients
Send marketing updates, newsletters, or offers (only if you opt-in)
Process transactions and maintain financial records
Analyze website performance and user engagement
Comply with legal and regulatory requirements

We do not sell, rent, or trade personal information to third parties.

4. Legal Basis for Processing (for EU/UK users)

If you are located in the European Economic Area (EEA) or the United Kingdom, we rely on one or more of the following lawful bases for processing your data:

Consent: You have given us permission to process your information.
Contract: Processing is necessary to fulfill our agreement with you.
Legal Obligation: Processing is required by law.
Legitimate Interest: We have a business reason to process your data in ways that do not override your privacy rights.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to improve website functionality, understand visitor behavior, and personalize content. You can control cookie preferences through your browser settings or our cookie banner.

6. How We Share Information

We may share data with trusted service providers who assist us with:

Website hosting, analytics, and customer relationship management
Payment processing
Marketing automation tools and email delivery services

These providers are bound by confidentiality and data protection agreements and may not use your data for their own purposes.

We may also share information if required by law, regulation, or to protect our legal rights.

7. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy — or longer if required by law (e.g., for accounting or compliance purposes).

8. Data Security

We use appropriate technical and organizational measures to protect personal information from unauthorized access, disclosure, alteration, or destruction.

9. Your Rights

Depending on your jurisdiction, you may have rights to:

Access, correct, or delete your personal data
Withdraw consent for communications
Request a copy of your information
Lodge a complaint with a data protection authority

To exercise these rights, contact us at liam@tracewhiteinc.com.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure that any such transfers comply with applicable privacy laws and include adequate safeguards.

11. Children’s Privacy

Our services are not directed toward individuals under 18. We do not knowingly collect information from minors.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The revised version will be posted on this page with an updated “Last updated” date.

13. Contact Information

Privacy Officer
Trace White Communications Inc.
📧 liam@tracewhiteinc.com
🌐 https://tracewhiteinc.com